What is carbon offsetting?

For an entity to be carbon negative, it must reduce its carbon footprint to less than neutral, so that it removes more carbon dioxide from the atmosphere than it adds.

For example, Bhutan is currently the only carbon negative country in the world because it absorbs four times the amount of carbon it emits.

As emissions of greenhouse gases, such as CO2, warm the world closer to the 1.5°C limit set by scientists, the growing risks of climate change must be taken into account by governments and businesses.

Aside from humanitarian and environmental concerns, there is a very real threat to economic growth and prosperity that must be feared by businesses.

Uncertainty makes strategic investment difficult, and climate risk is therefore also an investment risk.

Ultimately, climate change affects us all, and while governments play an important role in combating it, so can businesses.

By implementing solutions to reduce their carbon footprint, ideally to the point where they are carbon negative and removing carbon from the atmosphere, businesses can contribute to a safer future for themselves, society as a whole. and the natural world.

What is our annual CO2 footprint?

Our business model is designed to be as sustainable as possible.

This is something we are constantly working on, as there are always ways to improve.

This includes how our products are manufactured, delivered and disposed of, carbon offset programs such as tree planting, as well as how we conduct ourselves as a business, for example by offsetting emissions from flights and by only stealing when we need to.

We believe that to be truly sustainable on all topics, it is important to be completely transparent with ourselves, our partners and our customers, so that our processes can be evaluated, monitored and improved.

As part of this, we measure our annual CO2 footprint and make the information available to everyone, inviting third parties to offer us recommendations.

In 2020, we produced 189 tonnes of CO2 and offset the equivalent of 598 tonnes of CO2, i.e. a negative carbon footprint of -409 tonnes of CO2.

How do we compensate?

• We compensate for the few plane trips we take and avoid going to one-day events.
• We offset all carbon emissions from production.
• We offset carbon emissions from all shipments from factories to our distribution center.
• We offset carbon emissions from all shipments from our distribution center to our customers.
• We are planting additional trees in different countries.
• We finance initiatives committed to protecting the environment.
• We participate in waste collection events, particularly on coastlines.

What are we doing to reduce our daily footprint?

Every day we work to operate as sustainably as possible.

• We have no office and conduct 99% of our meetings online.
• When we travel we make sure it is for a long term stay, not one day events.
• We don't host fancy corporate summits in sunny locations.
• We evaluate our supplier's footprint based on wastewater treatment, energy sources and employee satisfaction.
• We have people on the ground where our production takes place, who visit often and maintain the relationship.
• We do not offer express delivery, which is more polluting.
• We use recycled and/or upcycled cardboard as packaging material, a more ecological alternative.

Priority areas for 2021

Many organizations are talking about what they want to do by 2030, 2040 and 2050.

We believe we need to take action every day and instead of communicating that, we share our priorities for 2021.

OUR PRIORITIES FOR 2021 ARE AS FOLLOWS:

• Influence all factories and partners to switch to 100% renewable energy sources.
• Continue to only work with factories that have implemented wastewater treatment programs.
• Encourage all factories to use LED lighting.
• Start a checklist of materials we believe in and focus on with others.
• Influence our distributors to increase investments in eco-vehicles and modes of transport.
• Address the issue of carbon offsetting in every podcast and event we speak at.

IN DETAIL :

• Our servers: https://cloud.google.com/sustainability/
• Trees are the best technology (according to an Oxford University study) for sucking carbon dioxide out of the atmosphere and reversing global warming. We use their number.
• The shipment is compensated by La Poste which is committed to the neutrality of its carbon footprint.